Mastercard® Card Linked Services
Deepen loyalty by offering customers in-the-moment recognition and seamless reward activity with our value-added data
Special capabilities to enhance loyalty and marketing programmes
CLS connects customer cards to a powerful Mastercard-driven rules engine that monitors transactions so you can do a better job of engaging
Real-time notification
- We report cardholder spending behaviors so that you can engage with them at just the right time - when they're in "shopping mode."
Daily clearing notification
- Through APIs, we deliver notification of how your customers are spending so you can reward them properly and in a timely manner.
Couponless redemption
- We're able to simplify the redemption process by applying credit to your cardholders' monthly statements.
Marketing triggers to drive in-the-moment engagement
Deliver a specific purchase notification or marketing trigger at a specific time*
Spend Threshold
Spend Threshold
Your cardholder spends above a certain amount and receives a message: "Spend £50 or more at X merchant and receive 200 bonus points."
Purchase Frequency
Purchase Frequency
Your customer makes multiple purchases, then qualifies for a special reward: “After two more purchases at X merchant, you will receive an extra 100 points.”
Combinations
Combinations
Your cardholder purchases above a set spending threshold within an industry category and receives a message: “Receive 200 points after you spend at least £500 at sporting goods stores this month.”
Time of Day
Time of Day
Your customer makes a transaction in the morning and is served up an offer for lunch: “Visit X merchant for lunch today and receive 100 bonus points.”
Merchant Category Code
Merchant Category Code
Your cardholder spends at a specific type of merchant (gas station, restaurant, department store) and receives an offer: “Fill up your car and earn 50 points on every visit for the rest of this month.”
*NOTE: Marketing triggers described are currently in development.
